We identified a gap in the South African market for a gig work platform that offers collaboration, a sense of community and support with a personal touch. We draw a parallel between the work environment and the way that bees work.

There are lots of similarities between bees and the workplace. Just as bees rely on flowers for pollination and nectar to sustain their hive, our clients play a crucial role by providing the essential "pollen" of work for our worker bees—our gig workers. In return, our worker bees utilize this "nectar" of work to craft the sweet result: honey, representing the earnings and success generated through our platform.