Worker Bees Unite: How GO-B Is Empowering Gig Workers Worldwide
The global workforce is undergoing a conspicuous shift as freelancing becomes the preferred choice of employment amongst the younger generations entering the workforce. As this trend capitalises the stage and sets the narrative for a new economy, platforms like GO-B are emerging as powerful tools in empowering and connecting freelancers across the world. By harnessing the potential of this new workforce, GO-B is shaping the future of work and contributing to the transformation and rise of the gig economy.
A recent study by the World Economic Forum estimates by 2025, 50% of the global workforce will consist of freelancers (Forum, January 2016) . This surge is primarily driven by the preferences of Gen Z, who value flexibility, autonomy, and a healthy work-life balance. With the traditional 9-to-5 model losing its appeal, young professionals are turning to freelancing to pursue their passions and maintain control over their schedules (EmpServe, 2023).
Impact of Generation Z on the Economy
Gen Z, born between the mid-1990s and the early 2010s, is poised to exert significant influence on the global economy. With their strong technological prowess, adaptability, and entrepreneurial spirit, they are reshaping traditional business models and prompting a re-evaluation of how work is approached. This generation’s preference for independence and their affinity for digital platforms are driving the transformation of the traditional workforce structure.
Data from a Deloitte survey indicates that 61% of Gen Z workers prefer to have multiple income streams, with 49% considering freelancing as a long-term career option (Deloitte, 2023) . Their inclination toward diverse income sources is reshaping the dynamics of employment, prompting companies to reconfigure their strategies to attract and retain this tech-savvy, independent workforce.
GO-B has emerged as a catalyst in revolutionising the freelance market. Through its user-friendly interface, GO-B connects freelancers with a global network of potential clients, providing opportunities and flexible work environment. GO-B’s impact is not only limited to facilitating job opportunities but also to fostering a sense of community among freelancers. By providing a space for collaboration, knowledge-sharing, and skill development
GO-B nurtures a supportive ecosystem where freelancers can thrive and grow professionally. This collaborative approach aligns perfectly with the values and aspirations of Generation Z, fostering an environment that encourages creativity, innovation, and entrepreneurship.
As Generation Z continues to reshape the landscape of the global workforce, the future of freelancing appears promising. With platforms like GO-B empowering and connecting freelancers worldwide, the gig economy is poised to become an essential driving force of economic growth. The agility and adaptability inherent in this model not only benefit freelancers but also provide businesses with access to diverse talent pools, fostering innovation and agility within their operations.
The convergence of Generation Z’s preferences for flexibility and independence with the rise of digital platforms like GO-B is transforming the global workforce and redefining the concept of traditional employment. As the gig economy continues to expand, it is essential for businesses and policymakers to adapt to this shifting landscape, leveraging the strengths of freelancers to foster innovation and economic growth. With GO-B leading the way in empowering freelancers worldwide, the future of work looks more inclusive, dynamic, and promising than ever before.
Bibliography
- World Economic Forum. (January 2016). Global Challenge Insight Report. Future of Jobs Survey. World Economic Forum.
- EmpServe. (2023). Unlocking the Power of the Gig Economy with Digital Skills at The Social Innovation Hub. [Online] Available at: https://empserve.org/unlocking-the-power-of-the-gig-economy-with-digital-skills-at-the-social-innovation-hub/ [Accessed 26 Oct 2023].
- Deloitte. (2023). Deloitte Gen Z and Millennial Survey. [Online] Available at: https://www2.deloitte.com/content/dam/Deloitte/si/Documents/deloitte-2023-genz-millennial-survey.pdf [Accessed 26 October 2023].
